About Dreyfus Consulting Group
Fractional CXO | CX Transformation Leadership
CX Transformations That Do Not Yet Exist. But Should.
Dreyfus Consulting Group was established in 2020 on a foundational belief: that design thinking, deep customer understanding, and upstream proactive problem solving were a missing pillar in how organizations approached omnichannel transformation. In January 2026, the firm relaunched with a sharpened focus, bringing transformational CX leadership to enterprise technology, life sciences, and research organizations on a fractional basis.
The firm takes its name from a community of strong, independent, and innovative women who began their undergraduate studies together. Their collective drive and pioneering spirit became the foundation and inspiration for everything Dreyfus Consulting Group was built to be.
At the helm is Waves Mowatt-Kane, a Fractional CXO and CX Transformation Leader whose career spans enterprise digital transformation, life sciences, transportation, and emerging technology and partnerships. Throughout that career, she was consistently recruited to take on first of their kind roles, navigating ambiguity while building new organizations, teams, and infrastructure that did not previously exist. That pattern of building what others had not yet imagined is the capability DCG now brings to client organizations.
DCG delivers transformational leadership across five practice areas: Enterprise Digital Transformation, AI Integrated CX Research, Solution Design and Implementation, Qualitative and Quantitative CX Analytics, and AI Workforce Transition and Change Management.
The DCG Approach
Every DCG engagement begins with discovery, allowing for deep listening prior to strategy and solution design. Brief but intentional qualitative and quantitative data collection across diverse organizational, customer, and partner personas is a vital first phase. This ensures that strategy is informed by the full spectrum of human experience across the ecosystem, rather than assumptions or a single point of view.
From there, DCG maps the current state across people, process, and technology, assesses the competitive landscape, identifies stakeholder disconnects, and builds the conditions for transformation to succeed.
This approach is grounded in a core conviction: that the leaders who navigate transformation successfully are not the ones with the best technology strategy. They are the ones who understand how human behavior, organizational culture, and emerging tools such as AI complement and reinforce each other.
Future Proof Foundations
The measure of a DCG engagement is not what changes while the work is underway. It is what remains after it concludes.
As Fractional CXO, Ms. Mowatt-Kane brings a proven methodology for AI workforce transition, developed during her tenure at Genentech where she formally proposed, presented, and deployed an AI driven sentiment analysis framework that gave senior leadership real time visibility into workforce adoption at key moments in the transition. The framework was adopted as an organizational standard and remains in practice today.
As the founder of Amtrak's Human Centered Design practice, Ms. Mowatt-Kane established the team, authored design and quality standards, and built a fully integrated research and testing infrastructure spanning internal testing, crowdsourced usability testing, and qualitative and quantitative customer insights. She also championed digital accessibility implementation, monitoring, and testing across the platform. The practice was built through mission driven cross-functional partnerships navigating regulatory requirements, Agile SDLC deployments, multi-labor union co-creation, and customer advisory group integration. The structures established remain intact today and contributed directly to a 97% digital customer satisfaction score.
Built Across Industries. Delivered as One Practice.
DCG's expertise is not theoretical. It is built engagement by engagement, across industries where the stakes are high, the problems are complex, and the solutions do not yet exist.
Enterprise Transformation at Scale: Informed by work at Amtrak and CEB/Gartner, where omnichannel transformation, workforce development, and organizational design were executed under real operational pressure, delivering measurable outcomes including a $52M omnichannel transformation, 87% employee retention through a technology workforce transition, and a 97% digital customer satisfaction score.
Governance, Partnerships, and Emerging Technology: Informed by foundational work at AOL, where Ms. Mowatt-Kane served as the founding Program Director of the first developer outreach and governance initiative, establishing frameworks for third-party partnerships, SSO technology integration, and emerging technology ecosystems.
Human Centered Design and AI Integration: Grounded in practice building at Genentech and Amtrak, where the frameworks, standards, and methodologies established remain organizational standards today.
Academic and Research Foundation: Drawn from the inaugural graduating cohort of the MAMBA dual degree program, a partnership between Johns Hopkins University and the Maryland Institute College of Art, spanning strategic management and human centered design leadership.
That breadth of experience across industries, disciplines, and organizational contexts is not incidental. It is the source of DCG's ability to see patterns others miss, build solutions others have not yet imagined, and leave behind infrastructure that outlasts the engagement.
DCG's practice areas are validated not only by measurable client outcomes but by industry recognition, peer reviewed thought leadership, academic speaking engagements, and civic advisory work that extends the firm's human centered approach beyond corporate environments into community and public sector contexts.
What Colleagues Say
Waves Mowatt-Kane, Fractional CXO and founder of Dreyfus Consulting Group, has built lasting relationships across every organization where she has led transformation.
"Her strategic vision, business acumen and focus on human centered design have been crucial in ensuring patients, healthcare providers and employees are always at the forefront of our efforts."
— Senior Manager, Digital Operations CX, Genentech
"She transformed complex needs into elegant, frictionless designs that established new standards for digital interaction."
— Digital Engagement Leader, Digital Commercial Operations, Genentech
"She built a culture. She left the company in such a strong position that her impact continued to be felt years after she moved on."
— Product and Interaction Designer, Amtrak
"She welcomes projects with high risk and entropy as she is the expert in bringing order to chaos."
— Senior Software Development Leader, CEB
"She consulted and coordinated with Senior Executive leadership and line managers in defining developmental and communication needs, establishing priorities, and shaping the organization. Her initiative, can do attitude, and follow through on strategic and tactical initiatives is to be commended."
— Vice President, IT Governance Risk and Compliance, AOL
DCG Beyond the Boardroom
Transformation does not stop at the office door.
The firm extends its core practice principles into civic and community contexts, applying the same design thinking, solution building, and organizational development approach to challenges that matter beyond the corporate environment.
Board Member and Finance Subcommittee, Let's Go with STEM, a nonprofit advancing STEM education and opportunity for the next generation of innovators.
CX Advisor, Hexagon Lab, Falls Church City Public Schools, a foodservice innovation learning center integrating hydroponics, aquaponics, and robotic farming to support seed to commerce STEM education.
Launched The Sunshine Crew, a 14 week virtual community initiative addressing social isolation among senior citizens during the COVID pandemic, designed and deployed with no existing model to follow.